March 12, 2009
We’ve all heard it before–from friends, family, co-workers, other dancers. It’s insidious. It eats away at your soul. It diminishes your art and your creativity. It’s a philosophy that goes back generations, centuries even. The Starving Artist. “You can’t make money with dance.” “You have to suffer for your art.” “You should do it because [...]
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March 12, 2009
There’s an old saying in marketing that goes…You’re not selling a drill, you’re selling holes! Think about that for a minute. You’re not selling a drill…you’re selling holes. No one wakes up thinking “hmm, I wonder what kind of drills are available today.” Instead, they wake up, get some coffee, head out to the job [...]
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