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Are you making this common mistake with the pictures on your website?

February 11, 2011

A picture says a thousand words–before your eyes even start reading the words. When you go to any website, your brain decides whether or not you should click away within a fraction of a second. Why? Because it’s bombarded with thousands of messages every day. As a defense mechanism, your brain filters out things it [...]

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SEO for Belly Dance Websites

January 6, 2011

SEO means Search Engine Optimization. Basically, it’s the art of getting to the top of the search engines like Google, Yahoo and Bing. Actually, it’s only partly art…it’s also a good bit of science, too. Google is the biggest search engine at the moment (though Facebook and YouTube are catching up, even though they’re not [...]

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BDBA podcast episode 1

December 16, 2010

This is the audio-only version of the Holiday Marketing Hookup video one. I describe how to make money recommending belly dance music, videos, books and costumes to your students. The full video can be found here: Holiday Marketing Hookup Video One

 Standard Podcast [51:55] Play Now | Play in Popup | Download

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Belly Dance Stimulus Act-this is awesome!

December 3, 2010

Delilah of Visionary Belly Dance in Seattle, WA has a fabulous program running called the Belly Dance Stimulus Act. It’s a program designed to fill her classes and fill women’s souls with health and happiness–regardless of whether they can afford it or not. She offers a limited number of scholarships and work-for-classes options for women [...]

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Local Search Marketing for Dancers

August 23, 2010

“It’s like getting a free full-page listing in the largest yellow pages directory in the universe–for free.” (Actually, it’s better.) If you haven’t listed your dance business in Google Places, it’s time. Google Places used to be called “Google Business Center”…it’s also known as “Google Local” and “Google Local Maps” and a whole host of [...]

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Belly Dance Music-help your students and make extra money

April 15, 2010

One of the most common questions I get from my belly dance students is about the music. “Where can I get that?” they ask with hunger in their eyes. They want the latest bands, the cool music we’re playing in class, the choreography tune.  Until now, my response has been that I don’t copy music [...]

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Belly Dance Flyer Tips

February 9, 2010

Psychology 101 here… No one likes to think they’re the only one to do/be interested in anything. So, if you use flyers with those little tear-off tabs on the end (and you should. It’s a great way to get people to call you.)…if you use those kinds of flyers, tear off one or two of [...]

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All they left out was “it’s great exposure!”

May 28, 2009

This is for every client who tried to “negotiate” or bring us down on prices. And for every business owner who has a hard time charging what she’s worth.  Enjoy! the real vendor client relationship

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Fun and useful new marketing tool: Google SMS

April 9, 2009

I could have used this when I was looking for restaurants with dancers last weekend. You can send a text to Google requesting info on just about anything/anywhere and they’ll text you back with relevant businesses.  Try it–text the words “belly dance” restaurant NYC  to 466453 (Google’s short code) and see what happens. You can [...]

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How does your web site look on my phone?

April 7, 2009

I was in Chicago last weekend attending a marketing seminar, and I found myself with some spare time on Friday night.  I didn’t have a whole lot of extra energy, but I thought I’d try to find some restaurants in the city that featured dancers. I did a quick web search on my Blackberry and [...]

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