vendors

How to Move Past the Two Biggest Obstacles to Success

by

Did you know you have twin monsters living inside you? And did you know they are responsible for keeping you playing small?

They are the reason your classes don’t fill up every session.

They are why you’ve never felt good enough to offer a workshop.

They are what stands between you and a successful, fulfilling career as a traveling performer.

They whisper to you when you’re most vulnerable. They fill your head with doubts and fears and ridiculous scenarios designed to keep you safe. To keep you playing small. To keep you from making your dreams come true. Because making your dreams come true involves risk. And risk is, well, risky.

These monsters are two of the biggest stumbling blocks any man or woman has standing between them and successfully reaching a goal. Whether that goal is having a successful business, or just getting up on stage for the first time.

You have to learn how to overcome these two because they are going to show up over and over again your whole life. And whether your dream is to become a world-famous dancer, an amazing mom, gardener or astronaut, you’re still going to have to deal with these two.

I’m going to give you power over them right now by telling you their names. They are Who am I? and What if?

Do you recognize them? They may be such old friends you don’t see how much damage they’re doing to your soul.

They whisper things like:

  • Who am I to be a belly dance teacher?
  • Who am I to star in my own show?
  • Who am I to go ask for that restaurant gig?
  • Who am I to raise my fees?
  • Who am I to friend that famous dancer on Facebook?
  • What if no one comes to my workshop?
  • What if I forget the choreography?
  • What if a student challenges me?
  • What if I can’t find a studio?
  • What if I can’t make enough money to pay the rent?
  • What if this marketing stuff doesn’t work?

YADA YADA YADA…… blah, blah, blah

 

 

 

No one is immune.  But you can learn their voices and their tactics so you recognize them when they show up.

Here are two ways to deal with the monsters

1) Notice when they show up (usually the same time every day or every month), thank them for their concern for your safety, then tell them you’re choosing to take the risk anyway. They won’t go away completely, and you don’t want them to.  But you do want to be able to have the quiet confidence to move past them.

For me, my monsters show up after a long day’s work, usually after 6pm at night. They love to tell me I’ve wasted my time. That no one wants to hear what I’ve been working on. That no one will read my blog post. That teaching marketing to belly dancers is crazy.

Sometimes they quiet down before bed, sometimes not. But I know that’s when they’re loudest. And I know I’ll feel differently in the morning. So, I simply made a deal with myself not to listen to anything going on in my head after suppertime. It’s interesting, the bigger the risk I’m about to take, the louder the voices get. Sometimes they don’t show up for weeks, and that’s a signal, too. A signal that I’m playing it safe.

Maybe you already know when your monsters show up. But if you don’t, try keeping a list. Notice every time you start down that “who am I” track or the “what if” road. Write down the fear that’s coming up, and write down the day and time. After a while you’ll notice a pattern. When you know the pattern, you can control how you react.

2) Turn it around on them. Reverse the sentence. Reverse the thinking. When you hear “who am I” — turn it into “I am who”.   And when you hear “what if (something negative)” — turn it into “what if (something positive).”  It’s really fun once you get the hang of it.

So, when you hear this:

Who am I to have full classes every session? Suzie Shimmy doesn’t, and she’s been around for ages. There must not be enough demand in this area. I should just quit.

Turn it into this:

I am the woman who reaches out to everyone I can find and shares my joy of dance with those who need and want it. I am the woman who has full classes because I have so much to share and people are drawn to me. I should improve my marketing and reach out even more because I might be missing some people who really need this.

When you hear this:

What if no one comes to my workshop? That would be so embarrassing. People only go to workshops taught by celebrities. I can’t do this.

Turn it into this:

What if I reach so many people I have to start a waiting list? What if this workshop saves someone from injuring herself doing a movement wrong. What if someone finds so much joy in this workshop that she goes home and hugs her children with more love than they’ve ever known.  I have to do this! (You can go crazy with this. Make up wonderful, rich scenarios. The bigger you go, the quieter your What If monster will get.)

These two monsters will run your entire life if you let them.

It’s so important that you learn to recognize and deal with these two. No matter what you want to do in life, if you don’t quiet the fears and doubts, you’ll never get started. Or you’ll get most of the way there and then quit.

They are a survival mechanism meant to keep you safe in the status quo. But humans naturally desire to grow and evolve and become better than we are. So, appreciate them for what they’re trying to do. But then gently hush them like a persistent child and move forward. Even if it’s a little scary.

Especially if it’s a little scary.

 

What do your monsters whisper to you that keeps you stuck? And how can you turn it around into a glorious uplifting statement? Leave a comment.

 

12 Days of Christmas Marketing for Belly Dancers

by

The holidays are so busy, and often the first thing to go out the door is any marketing you had planned for your business this month. Newsletters slide by another week. Blogs don’t get updated. Twitter and Facebook stand idle.  I get it. Really!

So, I thought I’d make a list of marketing quickies. Things you can do fast, perhaps with a cup of cocoa in your hand, that will help keep your business moving forward.

  1. Claim and verify your listing on Places.Google.com (if that’s already done, check it to make sure it’s still there. Sometimes those place pages go on walk-about.)
  2. Schedule a holiday Tweet and Facebook post for Christmas Day, Solstice, Hanukah, and New Years.
  3. Don’t know how to schedule your tweets and posts? Sign up for Hootsuite.com
  4. Set up your own channel on YouTube and “like” a few videos of your favorite dancers.
  5. Subscribe to a few dance channels on YouTube (you might start with BellyDanceTeacherTip or MECDA)
  6. Start a twitter list of dancers you admire and retweet something.
  7. Find your local arts council and Chamber of Commerce on Facebook. “Like” their page and make a comment on some of their posts.
  8. Send your students a holiday card (in the mail!)
  9. Write a holiday greeting to send to your email list. Include your favorite cookie recipe.

10. Ask a few students to post reviews of your classes on your Google Place page.

11. Buy a pretty 2012 calendar just for your marketing plans.

12. Write down the start and end dates for your class sessions on your calendar.

13. Write down any workshops you plan to attend next year (like the MECDA Professional Dance Conference & Retreat in October!)

14. Write down an income goal for next year and break it down into monthly goals.

15. Brainstorm some ways to meet those monthly goals–workshops? Costume sales? More students?

16. Brainstorm some blog posts topics for next year.

17. Take a moment to look back at all you’ve accomplished in the past year. And pat yourself on the back. Maybe treat yourself to a year-end massage.

18. Print out some colorful new fliers for your classes and post them around town while you’re doing your holiday shopping.

19. Add a Paypal button to your classes page so people can sign up right on your website.

20. Set up a survey on SurveyGizmo.com or SurveyMonkey.com. Ask your students what they’d like to learn most next year.

21. Brainstorm some non-dance workshops you could teach. Costume DIY? Hairpieces? Makeup? Henna?

22. Brainstorm three groups of people you could market your classes to.  Corporate wellness programs? Women’s groups? Non-denominational churches? Teens?

23. Find the Facebook pages for those three groups in #22 and “like” their pages. Then make a friendly comment or post. Don’t promote, just say “hi” or say something nice.

24. Write an article or review of a recent show/workshop you attended and send it to your local dance association or favorite belly dance magazine.

 

Okay, so that’s more than 12 days…but I figure you can pick and choose. You’re smart like that.

Happy holidays to all of you – and a very very prosperous 2012!

5.5 Tips to Get Traffic to Your Website Using Social Media

by

If you’ve been in one of my group programs, you may have heard me talk about this very important formula before:

Traffic + Conversion = Profits

The good news is there are only two things you need to focus on when building your business, whether it’s online or offline. Traffic and conversion, that’s it. The bad news is getting lots of traffic and high conversions is challenging for most people. They’ll put up a website or blog and then sit back waiting for the money to roll in. Does that sound familiar?

Fortunately, there are lots of ways to get traffic and increase your conversions. For today, let’s focus on getting you lots of traffic to your website. Now, there are lots of traffic generation models out there, including search engine optimization (SEO), pay-per-click, local search and more. But for right now, let’s focus on social media. It’s free and it’s easy once you get the hang of it.

1) Make sure you know who you’re talking to. You don’t want just any old traffic, you want targeted traffic that’s likely to be interested in buying what you’re selling. So, if you’re a local teacher–your audience is the general public in your local area. If you’re a workshop teacher–your audience is other belly dancers. If you’re a performer looking for wedding gigs–your audience is brides-to-be. Make sure your content speaks directly to your audience.

2) Write blog posts at least once a week. These don’t have to be long. And they don’t even have to be your content. If you find a great video on YouTube, post a paragraph description and embed the video. If you find a great post written by someone else, write a teaser and post a link. It’s nice to mix it up with your own writing and links to other people’s stuff. Remember, you don’t have to write if you don’t want to. Video or audio blog posts are fun too.

3) Post links to your blog post on your Facebook page. This give you fresh content on Facebook and moves people from there to your website (where the sales happen.) You can even schedule it to appear whenever you like with HootSuite or SocialOomph.

4) Post links to your blog post on your Twitter account. Again, fresh content and moves people to your website. People get into a routine with Twitter. If you’re posting at 9 am every day, you’re missing all the people who log in at noon or in the evening. So be sure you’re posting that link at different times during the day.

5) Start a YouTube channel and invite people to be friends there. Did you know you can use YouTube just like Facebook? When someone subscribes to your channel, or becomes your friend, they’ll be notified when you post a new video. That brings people back and helps them remember you. Be sure to have a link to your website prominently placed on your channel.

5.5) Here’s a bonus step: hang out where your target audience hangs out. If you’re a local teacher and want to attract traffic from the general public in your town, find other local business pages on Facebook and “Like” them. Then make it a habit to comment on their posts. People visiting the page will see you and check out your page.

Focus on building traffic to your page first, and then shift over to improving your conversion rate. And don’t get discouraged. It takes time to prime the pump before you get steady streams of traffic coming in.

You are not alone

by

Are things slow for you right about now? You’re not alone. I’ve been talking to CEOs of million dollar companies all week about how slow things are right now. Not because of the economy, but because it’s summer. June, July and August are typically the slowest months for dancers and CEOs alike.

The reason I’ve been talking to these people, though, is because they’re calling me about writing projects (I’m a professional marketing copywriter). They are creating new marketing now because they know that once September hits, the business will return. And if they’re not ready for it, they lose out to competitors.

The same thing goes for you, oh dancer-CEO. What are you doing right now to prepare for the coming busy season?  Here are a few ways you can get ready. If you wait until September, you’re WAY behind.

Plan your packages

Classes sell better if they’re sold as a package, especially to beginners. You can keep your usual sessions, but bundle up a session or two of classes and add in some special stuff to create a package. Typical beginner packages might include lessons plus a hip scarf and a CD or iTunes card.  A more advanced package might include a veil or zills, plus a DVD of drills in addition to the classes. Packages are great for gift-giving, not just around the holidays, but also for birthdays, anniversaries, weddings, etc.

Schedule your weekly marketing tasks

90% of dance businesses work on marketing now and then. Classes getting slow? Better put out some fliers. But the most successful businesses are always marketing, at least on a weekly basis. By having a calendar set up with what needs to be done and when, you eliminate the stress of figuring it out on the fly or missing important deadlines.

Get help

If you’ve tried everything you can think of and still aren’t getting the results you want. If you know deep down you want a fulfilling dance business that’s also financially rewarding, you don’t have to do it alone.  I’d love to show you step-by-step the same systems those million-dollar CEOs use to build their businesses fast.

To celebrate the summer planning season, I’ve got a special invitation for you. A few dancers will have the chance to work with me one-on-one in a special Business Breakthrough Strategy Session. If you meet the criteria (and it’s easy to do), all you have to do is ask.

Click here to get all the details on how to book your Strategy Session right now.

By the way, just because your planning your classes and marketing doesn’t mean you can’t do it on the beach! That’s part of the beauty of being an independent business owner. Work when you want, where you want.

 

 

 

 

 

Local Search Marketing for Dancers

by

“It’s like getting a free full-page listing in the largest yellow pages directory in the universe–for free.”

(Actually, it’s better.)

If you haven’t listed your dance business in Google Places, it’s time.

Google Places used to be called “Google Business Center”…it’s also known as “Google Local” and “Google Local Maps” and a whole host of other things. But what is it exactly?

local search results for "belly dance" "houston"

When you do an online search for, say, “dance class” and “Houston”, you’re going to get the usual paid and organic search results. But you’ll also get the local search results. Businesses Google knows are near the location you entered. You’ll also get a map with little lollipops showing you exactly where the business is located. That’s nothing new. Local search results have been around for a long time.

But what is new is all the things you can do with local search marketing to make sure your business shows up at the top of those results. And how you can encourage the searcher to give you a call or come in for a visit.

Why does it matter if you show up for local search?

Because this is quickly becoming the most important place to be seen online for “real world” businesses like yours. Why? Because this is where the eye goes first online. But more importantly, it’s the result that shows up first on a mobile phone search.  Smart phone usage is on the rise, and soon most online searches will begin on a mobile device (phone, iPad, Ereader, etc.)

What does it cost?

Nothing. Nada. Zilch. Just go to Google Places and follow the steps to get listed.

Once I’m listed, am I done?

Not quite, you want to make the most of your listing. Google places gives you the opportunity to add photos, videos, coupons, social media links and most importantly–reviews! All of these help the viewer evaluate your business. It’s not enough to just show up on a particular search. You have to stand out and be the obvious choice to the viewer. And the more complete your listing, the more likely you will be chosen over your competitor. So, make sure you fill out every possible option for your listing–especially the reviews.

Why do I need reviews?

A recent Nielsen study showed that online reviews from total strangers were trusted more than any other form of advertising. ANY form. People trust online reviews more than TV commercials, radio ads, billboards, magazine ads, you name it. The only thing that beat out reviews for trust factor was “recommendations from a personal friend or relative.”

Google will pull reviews from all over the Internet for you. But you can’t place them yourself. You need to encourage your students and clients to go online and post their thoughts on your business. They can do it right on your listing, or they can go to different websites and write reviews. Just be sure they use the exact same business name every time, or the search engine will get confused.

Here’s how to get your listing:

  1. Register online at  Google.com/places
  2. Verify you are the owner of your business
  3. Add photos, videos, coupon offers, etc. to complete your listing
  4. Add reviews as often as you can. The more, the better.
  5. Periodically check your listing for any negative reviews and handle them appropriately.

Finally, be sure to keep your listing fresh and up-to-date. If it looks like your info is old, a viewer will skip over you (even if you’re the better choice.)

Don’t wait. The sooner you get listed, the sooner new students and clients will line up outside your door.