Are things slow for you right about now? You’re not alone. I’ve been talking to CEOs of million dollar companies all week about how slow things are right now. Not because of the economy, but because it’s summer. June, July and August are typically the slowest months for dancers and CEOs alike.
The reason I’ve been talking to these people, though, is because they’re calling me about writing projects (I’m a professional marketing copywriter). They are creating new marketing now because they know that once September hits, the business will return. And if they’re not ready for it, they lose out to competitors.
The same thing goes for you, oh dancer-CEO. What are you doing right now to prepare for the coming busy season? Here are a few ways you can get ready. If you wait until September, you’re WAY behind.
Plan your packages
Classes sell better if they’re sold as a package, especially to beginners. You can keep your usual sessions, but bundle up a session or two of classes and add in some special stuff to create a package. Typical beginner packages might include lessons plus a hip scarf and a CD or iTunes card. A more advanced package might include a veil or zills, plus a DVD of drills in addition to the classes. Packages are great for gift-giving, not just around the holidays, but also for birthdays, anniversaries, weddings, etc.
Schedule your weekly marketing tasks
90% of dance businesses work on marketing now and then. Classes getting slow? Better put out some fliers. But the most successful businesses are always marketing, at least on a weekly basis. By having a calendar set up with what needs to be done and when, you eliminate the stress of figuring it out on the fly or missing important deadlines.
Get help
If you’ve tried everything you can think of and still aren’t getting the results you want. If you know deep down you want a fulfilling dance business that’s also financially rewarding, you don’t have to do it alone. I’d love to show you step-by-step the same systems those million-dollar CEOs use to build their businesses fast.
To celebrate the summer planning season, I’ve got a special invitation for you. A few dancers will have the chance to work with me one-on-one in a special Business Breakthrough Strategy Session. If you meet the criteria (and it’s easy to do), all you have to do is ask.
Click here to get all the details on how to book your Strategy Session right now.
By the way, just because your planning your classes and marketing doesn’t mean you can’t do it on the beach! That’s part of the beauty of being an independent business owner. Work when you want, where you want.
