Are you spending too much time writing your web pages, newsletters, press releases and other marketing materials? Or are you not doing them at all because you hate writing? Often writing is one of the biggest challenges business owners face. (Which is why copywriters like me have jobs 
)
)The good news is in today’s world of “just get to the point” marketing, you can forgo most of the formalities in writing and just communicate like you’re talking to your best friend over coffee. Now, that’s easier said than done for some people. After all, you still have a blank screen to deal with.
So, here’s a great tip I give my clients all the time: don’t write–talk.
Instead of staring at a blank screen trying to think of something to say. Pull out your cell phone, ipod or any other recording device and just talk into it. Pretend a member of your target audience is on the other end and just tell them what you need to say. Then transcribe the recording and edit as necessary.
Bam!-a two-hour chore done in 10 minutes. Gotta love it!
